Sunday 27 March 2016

Seniorleads History | About Seniorleads | Seniorleads



Seniorleads was started in 2003 before the Internet was very developed.
We started seniorleads based on the findings of a survey that we did.  We email the survey to a few hundred thousand advisors and agents and receive 33,000 responses.  Our question was,” what is your most challenging business problem?”  The number one problem was gaining new clients.  We therefore focused on solving that problem for advisors and agents.

Because not many people were using the Internet on a very active basis, Seniorleads was started as a lead service that used print magazines to reach consumers.  We ran ads in national magazines offering the various retirement financial booklets.

The consumer would see the ad, call a toll-free number, leave their name and address and the Seniorleads software would send the lead to the advisor who had registered to receive leads for that zip code.  The system worked very well and in fact, the demand for leads exceeded the supply we could deliver at a reasonable cost.  The number of national senior publications was not very large so we were not able to generate as many leads as advisors and agents wanted.

Within 24 months, the Internet had gained enough traction and Seniorleads able to move the advertising to Google AdWords.  For about three years, Google AdWords worked very well because it allowed the specific targeting of zip codes and ads that targeted a specific consumer interest. 
We could also run multiple variations of the same ad and thereby maximize the effectiveness of our copy, graphics and other add elements. Additionally, we could purchase leads from Google at a price that allowed us to sell the leads at a very reasonable cost.
Seniorleads was a leader in using Google AdWords and not many businesses had discovered it.  As more and more businesses discovered the power of Google AdWords, especially large businesses, the cost per lead kept rising.  Google AdWords works on an auction system such that each business bids for a keyword. 
In the early days, Seniorleads could bid a dollar-per-click on the term such as “financial planning” while now the cost per click for such a popular keyword is $30. Why?  Because Fidelity, Schwab, Merrill Lynch and other large companies throw money at Google advertising without regard to profit per lead.  For competitive keywords, the cost of using Google AdWords is beyond the cost of most businesses.

As Seniorleads phased out advertising on Google AdWords, we shifted focus to advertising networks.  These networks are similar to large ad agencies that would place our booklet ads on thousands of websites.  Seniorleads pays a cost per lead with the website owner getting part of that the ad agency getting and the ad agency getting a part.  Using these networks is a good way to generate leads but lacks control.  We are unable to have direct contact with the consumer.

Now that Facebook is here, we have a new method for advertising to consumers at a reasonable cost in generating leads direct from the consumer.  The direct-to-consumer generated leads are always best because there is no middleman to rely upon.  The problem with using unrelated websites for advertising is always the issue of white page fraud.  While it doesn’t happen very frequently, it does occur.
Additionally, as younger people leave Facebook for more trendy options such as Instagram, Facebook doesn’t excellent job of targeting the more mature investor and insurance buyer, age 40+.

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SeniorLeads GUARANTEES that every prospect will have a valid name, working phone number, and deliverable postal address or we will provide a replacement prospect. SeniorLeads CANNOT guarantee that the prospects provided will result in sales, new clients, or any other desired outcome. To obtain a replacement prospect, which is also covered under the SAME guarantee, you must notify us within 30 days of receiving a prospect that does not meet the above guarantee.

We advertise to secure mature prospects that most advisors would find to be desirable investors and insurance buyers. You acknowledge that some prospects will be more desirable than others and some will be more motivated than others.

Monday 29 February 2016

SeniorLeads | Senior Leads

SeniorLeads helps financial professionals who are wasting time and earning too little. If you are earning less than $100,000 a year, you’re either not serious, or doing the wrong things and we can show you what to do. If you are earning $100,000-$300,000 annually, you’ve figured some things out. But those who use our systems see their income top $500,000 annually because they spend their days doing marketing the right way, talking to motivated affluent prospects and they sell the right way.



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